The NFL wanted to reward all their die-hard UK fans with a Super Bowl party to remember. We created the best viewing experience of the Super Bowl, outside attending the game itself
Taking over the IndigO2, London, we transformed the venue with Super Bowl competing teams “Giants” & “Patriots” branding throughout and added seating to ensure everyone was viewing comfortably. Performances from the St Louis Rams Cheerleaders, Chicago Bears Drumline and band Soul Symphony with an appearance from NFL star Ndamukong Suh ensured the crowd were entertained throughout. With foam fingers and glow sticks handed out, fans were able to show their allegiance during the game. Free American style food and Budweiser beer was on offer to everyone, so the crowd were able to enjoy the evening in style , either in the main arena or VIP “Player’s Lounge”
Over 1250 attendees, 1200 foam fingers and glow sticks were given away, 3600 bottles of Budweiser and 1000 Bodean’s meals consumed and a New York Giants win in the 4th quarter ended a thrilling game.
Tagged: , NFL , Superbash , 02 , Ignite , Experience , experiential , Super , Bowl , Bodeans , Budweiser , Chicago Bears Drumline